DaTaobao Tech

Feb 9, 2022 · User Experience Design

How Taobao Redefined Shopping for Seniors: The ‘Elder Mode’ Design Journey

Taobao’s senior‑friendly “Elder Mode” redesign tackles the challenges of an aging population by enlarging fonts, simplifying information, adding voice search, creating a walking‑based game, and implementing seamless version switching, all backed by extensive user research, technical solutions, and A/B experiments to improve the digital shopping experience for older users.