The Oyster 515 redesigns a classic 50‑foot blue‑water sailing yacht by re‑imagining its aft deck as a superyacht‑level beach club, shifting the experience focus from pure performance to a memorable water‑side living room while preserving its long‑range capabilities.
This article shares six recent online UI design cases—from Alipay's scrolling bullet to Hema's stylised comment shortcuts—highlighting how interactive elements, animations, and AI assistance can attract attention, improve user experience, and inspire fresh product design ideas.
This article explains the role of operational visual designers, breaks down their work into product‑online, new‑media, offline, and auxiliary design, and outlines a three‑stage workflow—pre‑design communication, rational design execution, and post‑design implementation and validation—to help teams create effective, data‑driven visual experiences.
This article explains that experience design is fundamentally service design, emphasizes the importance of user scenarios, and presents eight real‑world case studies—from regret mechanisms and elderly‑friendly features to predictive functions, multisensory interaction, contextual copy, animation, streamlined flows, and internationalization—showing how thoughtful design boosts satisfaction and usability.
This report details 58 Home Services’ comprehensive user research on cleaning service customers, covering background, objectives, qualitative and quantitative study designs, execution, and analysis of user personas, brand health, and product experience to guide product and marketing strategies.
This article explains why well‑crafted prompt copy—concise, clear, brand‑aligned micro‑text in dialogs, buttons and search fields—significantly improves usability, builds empathy and trust, and drives higher user participation, while also outlining the pitfalls of vague or overly verbose copy.
This article shares the design journey of a B2B conference translation system, detailing how designers integrated into the full customer service lifecycle—from pre‑sale to post‑sale—while refining product experience, UI elements, workflow efficiency, and validation methods to boost user satisfaction and operational efficiency.
