The Tencent Mobility Industry Design Center (SMD) is Tencent's user experience team focused on the industrial internet.
This article explains how Tencent’s manually crafted L4 3D landmark models enhance map accuracy, visual appeal, and cross‑platform performance by combining realistic design, extensive coverage, lightweight optimization, and systematic production standards for mobile, automotive, and custom mapping applications.
This case study explains how Tencent partnered with the Sanxingdui Museum to create a comprehensive digital visitor service platform that uses 3D artifact visualisation, immersive map navigation and a content‑rich website to deepen cultural appreciation and streamline museum tours for thousands of daily users.
This case study details how Tencent partnered with the Sanxingdui Museum to create a comprehensive digital visitor service platform, using extensive user research and design strategies to enhance pre‑, during‑, and post‑visit experiences while showcasing the unique cultural heritage of the site.
This article details how a collaborative digital heritage project transformed Beijing’s historic central axis into an interactive mini‑program, tackling challenges of color, iconography, building illustration, and page layout to deliver a truthful, culturally resonant user experience that blends design, history, and technology.
This article explains how Tencent's TDesign design system leverages Figma's Variants, AutoLayout, and other new features to create a unified, role‑agnostic resource library that improves efficiency, consistency, and collaboration across designers, product managers, and developers.
This article explores the classification of digital humans, examines how they transform user experience, and presents a detailed design practice for AI‑driven virtual bank tellers, covering visual identity, interaction flow, ergonomic screen layout, and future considerations for natural multimodal interfaces.
This case study details the design of the Digital Palace Museum WeChat mini‑program, covering its cultural goals, simplified visual language, clear content categorisation, immersive and warm UI for all ages, AI‑driven voice assistance, AR navigation, and real‑time crowd‑flow features.
This article traces the timeless concept of usability from prehistoric stone tools through ergonomics and early human factors research to modern automotive cockpit design, highlighting the evolution of iDrive, the challenges of autonomous‑driving interfaces, and future directions for usability engineering in vehicles.
This article shares the design journey of a B2B conference translation system, detailing how designers integrated into the full customer service lifecycle—from pre‑sale to post‑sale—while refining product experience, UI elements, workflow efficiency, and validation methods to boost user satisfaction and operational efficiency.
This article examines the challenges of traditional walking navigation and explains how Tencent Maps integrates AR technology with mobile cameras to provide clear, intuitive, and safe guidance by overlaying directional cues directly onto the real‑world view, enhancing user experience across diverse street scenarios.
