Digital Planet

Mar 31, 2026 · Industry Insights

How to Stop Promotional Fee Leakage in FMCG: A Practical Tech‑Data‑Rule Blueprint

This article analyzes why millions in FMCG promotional budgets are siphoned by channel intermediaries, examines the structural and technical flaws enabling the abuse, and presents a three‑layer defense—technology, data, and rules—plus a phased implementation roadmap for channel directors to regain control and ensure every rebate reaches the end consumer.