qualitative methods — 3 Technical Articles

Mar 31, 2023 · Fundamentals

Designing Effective In‑Store Fieldwork: A Practical Guide for Retail Researchers

This article explains how to apply classic fieldwork methods to retail store visits, outlining why they matter, how to choose target stores, and the detailed 5W1H research design needed for insightful in‑store observations.

fieldworkqualitative methodsresearch design

0 likes · 10 min read

Designing Effective In‑Store Fieldwork: A Practical Guide for Retail Researchers

网易UEDC

May 17, 2017 · Product Management

Why Interaction Designers Should Blend Qualitative and Quantitative Research Like East Meets West

The article explains how interaction designers can improve their design solutions by combining qualitative methods such as interviews and usability testing with quantitative techniques like surveys and data analysis, illustrating the approach with real‑world product case studies and practical guidelines.

Interaction DesignProduct DesignUX strategy

0 likes · 7 min read

Why Interaction Designers Should Blend Qualitative and Quantitative Research Like East Meets West

Suning Design

Sep 29, 2016 · Product Management

Why Asking Users About Their Feelings Can Mislead Your Research—and What to Ask Instead

The article explains why directly asking users how they feel about a product often yields biased or inaccurate answers, outlines the importance of focusing on observable user actions, and suggests flexible, evidence‑based interview techniques that combine qualitative insight with agile validation.

Product DesignPsychologyUX

0 likes · 8 min read

Why Asking Users About Their Feelings Can Mislead Your Research—and What to Ask Instead