Machine Heart

Apr 2, 2026 · Artificial Intelligence

From Tokens to Revenue: Kuaishou’s GR4AD Pioneers Full‑Stack Generative Recommendation for Ads

GR4AD, Kuaishou’s generative recommendation system, redesigns the entire ad pipeline—from tokenizing multimodal ad material to value‑aware learning, lazy decoding, and dynamic beam search—delivering over 4 % revenue lift, higher eCPM, and sub‑100 ms latency for more than 400 million users.