Online Deep Learning (ODL) for Real‑Time Advertising Effectiveness: Challenges and Solutions
iQIYI’s minute‑level online deep‑learning framework overcomes stability, timeliness, compatibility, delayed feedback, catastrophic forgetting, and i.i.d. constraints through high‑availability pipelines, TensorFlow Example serialization, rapid P2P model distribution, flexible scheduling, disaster‑recovery rollbacks, PU‑loss adjustment, and knowledge‑distillation, delivering a 6.2% revenue boost.