Tencent Advertising Technology

Jun 2, 2021 · Big Data

Tencent Advertising Real-Time Strategy Data Framework: Architecture, Performance, and High Availability

The article presents a detailed overview of Tencent Advertising's real‑time strategy data framework, explaining its role in the ad system, the challenges of massive log volumes, and the architectural, performance, and high‑availability solutions implemented to achieve fast, reliable, and scalable ad decision making.