Universal Recommendation Model (URM): A General Large‑Model Recall System for Advertising
The article presents the Universal Recommendation Model (URM), a large‑language‑model‑based recall framework that integrates world knowledge and e‑commerce expertise through knowledge injection and prompt‑driven alignment, achieving significant offline recall gains and a 3.1% increase in ad consumption while meeting high‑QPS, low‑latency production constraints.