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Alimama Tech
Alimama Tech
Jun 1, 2022 · Artificial Intelligence

Advances in Alibaba's Advertising Engine: Serverless Architecture, Recall, Strategy, and Creative Technologies

Alibaba Mama’s advertising engine has been transformed into a serverless, cloud‑native platform that unifies runtime, data, and business abstractions, adopts vector‑ and model‑based recall with offline pre‑computed pipelines, implements multi‑stage AI‑driven bidding and auction mechanisms, and leverages large‑scale generative AI for creative assets, thereby accelerating feature rollout, cutting latency, and boosting merchant value.

AIadvertisingcloud-native
0 likes · 18 min read
Advances in Alibaba's Advertising Engine: Serverless Architecture, Recall, Strategy, and Creative Technologies
JD Retail Technology
JD Retail Technology
Mar 26, 2020 · Backend Development

Design and Architecture of an Algorithm Business Platform for Rapid Online Service Development

The article details the design principles, modular architecture, and engineering optimizations of a backend algorithm platform that uses APIs, micro‑services, and asynchronous processing to enable fast, reliable, and scalable online algorithm services, including recall, ranking, metadata, feature reporting, and A/B testing.

AB testingAPI designAlgorithm Platform
0 likes · 9 min read
Design and Architecture of an Algorithm Business Platform for Rapid Online Service Development