Digital Planet
Apr 26, 2026 · Industry Insights
Why Dongpeng’s 1‑Yuan Exchange Uses Two Redemption Modes to Fit Different Retail Terminals
Dongpeng Special Drink’s 1‑Yuan exchange program adopts both a direct‑scan‑verification mode and an unlock‑red‑packet mode to accommodate the varied cooperation levels, operational constraints, and digital‑transformation goals of small independent stores versus large chain retailers, thereby maximizing coverage and driving terminal digitization.
1 Yuan exchangedigitalizationmarketing strategy
0 likes · 16 min read
