Digital Planet

Jun 5, 2026 · Industry Insights

How Dongpeng and Nongfu Spring Turn One‑Code‑Per‑Item Into a Multi‑Billion‑Dollar Digital Engine

The article shows how leading FMCG brands like Dongpeng Beverage and Nongfu Spring have transformed the simple “one‑code‑per‑item” QR label from a promotional gimmick into a cross‑departmental digital engine that cuts promotion costs, expands distribution, provides real‑time rebates, and dramatically improves organizational resilience.