Digital Planet
Jun 11, 2026 · Industry Insights
Why Master Kong’s Tea Revenue Fell 5.1%: Broken Digital Channel Profit Distribution
In 2025 Master Kong’s tea drinks generated 206.03 billion yuan, a 5.1% decline, despite launching nearly ten new iced‑tea flavors, because its digital channel system failed to close the data loop, preventing profit from reaching terminal stores and limiting effective product decisions.
Data LoopDigital ChannelMaster Kong
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