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Digital Planet
Digital Planet
May 5, 2026 · Industry Insights

How Dongpeng Energy Drink and Nongfu Spring Cut 30% Channel Costs with One‑Item‑One‑Code – Are You Still Ordering by Inventory?

The article analyzes how traditional inventory‑driven replenishment creates a black‑box in fast‑moving consumer goods channels, leading to stockouts, overstock and bull‑whip effects, and shows how a one‑item‑one‑code system provides real‑time sales data to shift to a sales‑driven model, reducing costs and improving efficiency.

Channel ManagementDigital TransformationFMCG
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How Dongpeng Energy Drink and Nongfu Spring Cut 30% Channel Costs with One‑Item‑One‑Code – Are You Still Ordering by Inventory?