If User Demand Vanishes, Is It Still Marketing?

The article argues that traditional user‑persona marketing is losing relevance as homogeneous competition and instant retail push brands to shift from abstract demand analysis to scenario‑driven "Jobs To Be Done", with AI capturing real‑time context and delivering solutions directly within life moments.

AIJobs To Be DoneMarketing

0 likes · 14 min read

If User Demand Vanishes, Is It Still Marketing?

Beike Product & Technology

Aug 15, 2018 · Backend Development

Applying Yii2 Model Validation with Scenarios and Rules

This article explains how Yii2 uses validators and scenario configurations to perform comprehensive data validation in PHP models, illustrating the approach with a complete code example, detailed rule definitions, and guidance on using on/except, message, and scenarios methods.

BackendModelPHP

0 likes · 7 min read

Applying Yii2 Model Validation with Scenarios and Rules