Machine Heart

Jun 25, 2026 · Artificial Intelligence

From Finding to Generating Videos: How Kuaishou’s RaG Transforms Recommendation Systems

Kuaishou’s new Recommendation-as-Generation (RaG) framework replaces traditional retrieve-and-rank with a generative pipeline that predicts user interests, creates personalized video content, and closes the loop with feedback, delivering a 1.87% ad‑revenue lift for over 400 million daily users.