Tencent Advertising Technology
Mar 28, 2023 · Operations
Experimental Design for Two-Sided Markets in Advertising Scenarios
This article discusses experimental design challenges in two-sided markets, particularly in advertising scenarios, and presents various methods including four-table experiments, counterfactual interleaving, and contingency table joint sampling to address issues like network effects and competition between supply and demand sides.
A/B testingExperimental designNetwork effects
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