Digital Planet

Apr 23, 2026 · Industry Insights

How Wuliangye’s 2026 World Cup Million‑Prize Guessing Campaign Redefines Brand Participation

The article dissects Wuliangye’s 2026 FIFA World Cup promotion, detailing its three‑stage, 10 million‑RMB prize pool, zero‑threshold point system, decentralized social‑fission mechanics, dual‑platform digital tracking, strategic IP layering, de‑advertising approach, and the associated opportunities and risks for fast‑moving consumer goods marketers.