Tencent Advertising Technology
Aug 27, 2024 · Artificial Intelligence
Auxiliary Ranking Loss Enhances Classification Ability in Sparse‑Feedback CTR Prediction
This study investigates how adding an auxiliary ranking loss to click‑through‑rate (CTR) models not only improves ranking but also alleviates gradient‑vanishing for negative samples, thereby boosting the primary classification performance, especially under sparse positive‑feedback conditions.
CTR predictionadvertisinggradient analysis
0 likes · 13 min read