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Oct 12, 2026 · Artificial Intelligence

OpenAI Plans Sora Revival via Hollywood-Backed Startup Led by Original Research Head

OpenAI is negotiating to revive its shuttered Sora video model by licensing it to a new startup founded by former Sora research lead Bill Peebles, Hollywood producer Jeffrey Katzenberg, and ex-Dropbox CFO Sujay Jaswa, aiming to pivot the technology from consumer video generation to professional filmmaking tools.