Digital Planet

May 31, 2026 · Industry Insights

Why Retailers Insist ‘Only Dongpeng and Red Bull Should Do One‑Yuan Exchange’ – Lessons for Brands

The article analyzes why many retail outlets reject one‑yuan exchange promotions except for a few brands, exposing flaws in traditional redemption, the pitfalls of poorly designed digital tools, and offering a three‑step strategy—profit incentives, user‑friendly technology, and efficient replenishment—to turn terminals into loyal partners.