Digital Planet

Jun 20, 2026 · Industry Insights

The Invisible Digital War That Cost Xiangpiaopiao 168 Million Cups

Xiangpiaopiao’s 2025 revenue and profit plunged as sales fell by 168 million cups, and although a seasonal rebound in early 2026 lifted quarterly figures, the underlying issue is a digital‑native competitive gap that leaves the traditional FMCG model disconnected from consumers and vulnerable to elimination.