DataFunSummit

Jul 28, 2021 · Fundamentals

Understanding User Lifetime Value (LTV) and Its Calculation Methods

This article explains the concept of User Lifetime Value (LTV), its importance in modern business, the stages of a user’s lifecycle, key characteristics of LTV, the problems it can solve, and various analytical methods—from simple arithmetic formulas to machine‑learning and neural‑network models—for estimating LTV.