BestHub
Sign in
Tag

user segmentation

0 views collected around this technical thread.

DataFunSummit
DataFunSummit
Oct 31, 2023 · Big Data

Customer Data Platform (CDP) at Qunar Travel: Business Background, Construction Practice, Applications, and Future Outlook

This article details Qunar Travel's multi‑year development of a Customer Data Platform (CDP), covering its business motivations, architectural design, tag‑based data processing, real‑time and offline pipelines, user segmentation, marketing automation, performance optimizations, and future directions for model‑driven personalization.

Big DataCustomer Data PlatformData Engineering
0 likes · 18 min read
Customer Data Platform (CDP) at Qunar Travel: Business Background, Construction Practice, Applications, and Future Outlook
DataFunSummit
DataFunSummit
Jul 9, 2023 · Big Data

Data Governance and Application for Behavior Analysis: Modeling Methods, Architecture, and Practical Cases

This article explains how a data‑ecosystem team governs and applies behavior‑analysis data by describing common analysis scenarios, data‑warehouse modeling methods and their pros and cons, the concepts and overall architecture of behavior‑centric analytics, key system components, and several concrete analysis examples such as retention, funnel and path analysis.

Behavior AnalysisBig DataData Warehouse
0 likes · 12 min read
Data Governance and Application for Behavior Analysis: Modeling Methods, Architecture, and Practical Cases
Zhuanzhuan Tech
Zhuanzhuan Tech
Jul 5, 2023 · Operations

Design and Implementation of a Fine-Grained C2B Operation Platform

This article describes the background, objectives, module division, system design, technical challenges, and solutions of a fine‑grained C2B operation platform that uses user profiling, precise targeting, and Redis sharding to improve conversion rates and ROI.

C2BFine-grained OperationsRedis Sharding
0 likes · 7 min read
Design and Implementation of a Fine-Grained C2B Operation Platform
Qunhe Technology User Experience Design
Qunhe Technology User Experience Design
Jun 9, 2023 · Product Management

How Effective Onboarding Guides Boost User Experience and Retention

This article explains why a well‑designed onboarding guide system is essential for product success, outlines five key moments to introduce guidance, describes user segmentation methods, and presents practical strategies and principles for creating smooth, low‑cost user experiences that increase satisfaction and loyalty.

UX strategyguidance systemonboarding
0 likes · 10 min read
How Effective Onboarding Guides Boost User Experience and Retention
DataFunTalk
DataFunTalk
Apr 26, 2023 · Artificial Intelligence

Serializing Advertising Placement with User Algorithms at Alibaba Health

Alibaba Health’s user algorithm leverages multi‑channel serialized ad placement, using vector‑based three‑tower models, knowledge distillation, and ROI‑oriented optimizations to sequence user touchpoints, improve conversion rates, and enhance model accuracy across diverse marketing channels.

ROIadvertisingknowledge distillation
0 likes · 15 min read
Serializing Advertising Placement with User Algorithms at Alibaba Health
DataFunSummit
DataFunSummit
Apr 6, 2023 · Game Development

Experiment-Driven Advertising and User Operations in Game Growth: Causal Inference, Uplift Modeling, and Practical Pitfalls

This article presents a data‑science‑focused guide on using causal inference and uplift models to drive overseas ad targeting and user‑operation decisions in games, covering audience selection, privacy‑aware exposure correction, bid optimization, experiment design pitfalls, network effects, and practical recommendations.

A/B testingadvertisingcausal inference
0 likes · 18 min read
Experiment-Driven Advertising and User Operations in Game Growth: Causal Inference, Uplift Modeling, and Practical Pitfalls
JD Tech
JD Tech
Mar 7, 2023 · Product Management

Design and Future Planning of the New Membership Badge System

This article provides a comprehensive overview of the new membership badge system, detailing its background, the shortcomings of the previous model, the redesigned badge hierarchy, business value, product architecture, dynamic business-line integration, core data interaction, periodic evaluation processes, SAAS capabilities, and future development plans.

SaaSbadge systemdata pipeline
0 likes · 14 min read
Design and Future Planning of the New Membership Badge System
DataFunTalk
DataFunTalk
Aug 21, 2022 · Artificial Intelligence

User Interest Segmentation and Clustering: Data Science Practices at iQIYI

The article presents iQIYI's data‑science‑driven approach to user interest segmentation, covering the design of weighted interest tags, their validation through blind surveys and AB‑tests, the creation of factual behavior tags, and advanced content‑based clustering methods for more precise audience targeting.

AB testingcontent recommendationdata science
0 likes · 10 min read
User Interest Segmentation and Clustering: Data Science Practices at iQIYI
NetEase LeiHuo UX Big Data Technology
NetEase LeiHuo UX Big Data Technology
Jul 20, 2022 · Game Development

Correlation vs Causation in Game Design: How to Avoid Misleading Data Interpretations

The article explains how spurious correlations can mislead game designers and product managers, illustrates the difference between correlation and causation with real‑world examples, and offers practical methods such as focusing on passive variables, ensuring hard stratification, and using behavior‑chain matching to draw more reliable conclusions.

AB testingcausationcorrelation
0 likes · 9 min read
Correlation vs Causation in Game Design: How to Avoid Misleading Data Interpretations
HelloTech
HelloTech
Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithm and Practice in HaLao

HaLao’s precise marketing system combines Pu‑Learning lookalike models, graph‑embedding user similarity analysis, and TSA/EM optimization within a robust feature‑engineering and deployment framework, delivering over 20% ROI gains and 3‑10× user growth while addressing low‑ROI and targeting inefficiencies.

AI in marketingMarketing Algorithmsdata analysis
0 likes · 9 min read
Precise Marketing Algorithm and Practice in HaLao
DataFunTalk
DataFunTalk
Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility's precise marketing system, detailing its business background, value, framework, algorithmic capabilities—including Pu‑Learning LookAlike modeling, semi‑supervised TSA, and graph‑embedding techniques—addressing challenges such as sparse features and low ROI, and sharing performance improvements and future directions.

Data EngineeringPrecise MarketingPu-Learning
0 likes · 14 min read
Precise Marketing Algorithms and Practices at Hello Mobility
DataFunSummit
DataFunSummit
Feb 8, 2022 · Big Data

User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music

This article details the design, challenges, and implementation of NetEase Cloud Music's user‑segmentation data‑driven operation decision engine, covering project background, product architecture, data‑warehouse responsibilities, development workflow, optimization strategies, and the resulting performance and future outlook.

Big DataCloud MusicData Warehouse
0 likes · 15 min read
User Segmentation Data‑Driven Operations Intelligent Decision Engine: Data Development Practice at NetEase Cloud Music
DataFunTalk
DataFunTalk
Jan 20, 2022 · Product Management

User Lifecycle Management: Definitions, Segmentation, Metrics, and Operational Strategies

This comprehensive guide explains user lifecycle concepts, including definitions of lifetime and LTV, segmentation methods, stage-specific operational tactics, system architecture, and key performance indicators to help product teams optimize acquisition, growth, retention, and revenue across the entire user journey.

LTVgrowth strategyproduct analytics
0 likes · 14 min read
User Lifecycle Management: Definitions, Segmentation, Metrics, and Operational Strategies
DataFunTalk
DataFunTalk
May 9, 2021 · Big Data

User Segmentation and Growth Practices for Mini‑Programs Based on Doris

This article presents a comprehensive case study of how Baidu’s senior R&D engineer Zhao Yuyang built a Doris‑based user‑segmentation system for mini‑programs, detailing the product’s private‑domain fine‑grained operation capabilities, the four technical challenges, the architecture and solutions—including global dictionaries, bitmap storage, partitioning, tag optimization, dynamic‑static query handling, and rapid user‑package generation—along with future roadmap plans.

Big DataData EngineeringDoris
0 likes · 20 min read
User Segmentation and Growth Practices for Mini‑Programs Based on Doris
Beike Product & Technology
Beike Product & Technology
Aug 17, 2020 · Big Data

Bitmap-Based User Segmentation in a DMP Platform Using ClickHouse

This article describes how a data management platform (DMP) at Beike leverages ClickHouse bitmap structures and Spark pipelines to generate global numeric user IDs, design tag-specific bitmap rules for enum, continuous, and date attributes, handle boundary cases, and produce high‑performance bitmap SQL for real‑time user group estimation and complex segment logic.

Big DataBitMapClickHouse
0 likes · 17 min read
Bitmap-Based User Segmentation in a DMP Platform Using ClickHouse
Fulu Network R&D Team
Fulu Network R&D Team
Aug 17, 2020 · Big Data

Understanding Big Data Price Discrimination and Data‑Driven Marketing

The article explains how big‑data‑driven price discrimination works, describes the rise of data marketing in the digital era, outlines typical marketing scenarios, and highlights the need for flexible, multi‑factor, scene‑based strategies to avoid over‑reliance on historical user data.

Big DataDigital Economydata marketing
0 likes · 7 min read
Understanding Big Data Price Discrimination and Data‑Driven Marketing
JD Tech Talk
JD Tech Talk
Jul 16, 2020 · Artificial Intelligence

Real-Time Bidding Advertising in the Financial Sector: Strategies, User Segmentation, and Optimization

The article examines the high costs of user acquisition in the FinTech industry, explains real‑time bidding mechanics, and proposes layered bidding and federated learning‑based user‑value prediction as optimal strategies to balance ad spend, impressions, and conversion quality.

Federated LearningReal-Time Biddingadvertising optimization
0 likes · 10 min read
Real-Time Bidding Advertising in the Financial Sector: Strategies, User Segmentation, and Optimization
Xianyu Technology
Xianyu Technology
Dec 17, 2019 · Big Data

Community Governance Solution for Xianyu: Task Management, User Segmentation, and Incentive System

The Xianyu community governance solution introduces a three‑pillar framework—Tasks, User Groups, and Rights—that leverages user‑reported content for self‑moderation, employs Alibaba Cloud SchedulerX for large‑scale task dispatch, segments users to control fatigue, and distributes real‑time incentives via Omega, achieving thousands of daily reports, 40% efficiency gains, and over 98% accuracy.

Big DataCommunity GovernanceIncentive System
0 likes · 6 min read
Community Governance Solution for Xianyu: Task Management, User Segmentation, and Incentive System
58 Tech
58 Tech
Dec 16, 2019 · Artificial Intelligence

Data Intelligence in the Used‑Car Business: User Traffic Prediction and Identification (Part 1)

This article details how the 58 Group applied data‑driven methods—user segmentation, interest description, clustering, and predictive modeling—to forecast and identify traffic in the used‑car scenario, illustrating the end‑to‑end pipeline, experimental results, and practical impact on downstream business processes.

data intelligencemachine learningrecommendation
0 likes · 19 min read
Data Intelligence in the Used‑Car Business: User Traffic Prediction and Identification (Part 1)