This article explores how design and product operation teams collaborate on video‑focused campaigns, detailing the project background, user‑interest metrics, problem‑solving methods, visual‑effect design, brand imprint creation, and future iteration plans to drive user retention and platform activity.
This article explains why a well‑designed onboarding guide system is essential for product success, outlines five key moments to introduce guidance, describes user segmentation methods, and presents practical strategies and principles for creating smooth, low‑cost user experiences that increase satisfaction and loyalty.
This article outlines practical strategies for operational designers to quickly produce high‑impact campaign assets, covering flexible design thinking, tiered activity planning, material standards, and component‑based workflows that boost efficiency while maintaining brand consistency.
This article walks through the complete design process of the 58 Home Service app, from initial product positioning and business model analysis, through user research and journey mapping, to branding, user‑path optimization, service standardization, growth and content systems, illustrating how designers add value from 0 to 1.
This article examines how applying the CST design model, user segmentation, and psychological principles such as mental accounting and social proof can significantly improve conversion rates for a savings membership product.
This article shares practical methods and personal insights for designers shifting from consumer‑focused (C‑end) to enterprise (B‑end) product design, covering role redefinition, business knowledge acquisition, scenario analysis, execution tactics, and continuous reflection to deliver clear, value‑driven solutions.
This article examines how to strategically design, scope, structure, and frame a paid membership product—using Kujiale’s experience—to maximize revenue and user value, detailing tools like the demand‑feature matrix and Kano model, and showcasing a redesign that boosted conversion by 77.8%.
This article outlines a five‑question framework—strategic, scope, structure, framework, and presentation layers—to help designers organize product information effectively, improve user experience, and align visual design with business goals.
This article shares practical guidance for interaction designers transitioning to B2B products, covering user immersion, business understanding, clear product philosophy, addressing weak points, flexible solutions, and unified component libraries to create effective enterprise experiences.
The article explains how interaction designers can improve their design solutions by combining qualitative methods such as interviews and usability testing with quantitative techniques like surveys and data analysis, illustrating the approach with real‑world product case studies and practical guidelines.
This article outlines a comprehensive five‑layer design workflow—Strategy, Scope, Structure, Skeleton, and Surface—explaining each stage's purpose, key questions, and how designers, visual artists, and front‑end engineers can collaborate to create user‑centered products.
