variational embedding

JD Tech

Jul 21, 2022 · Artificial Intelligence

Improving JD Retail Recommendation Advertising Ranking with Variational Feature Learning, User Interest Network Optimization, and Global Collaborative Modeling

This article presents JD's comprehensive technical solution for boosting recommendation ad ranking by addressing cold‑start, shallow user interest extraction, and insufficient global data through a variational feature learning framework, enhanced user‑interest networks, and full‑domain collaborative modeling, achieving over 1% AUC gain and notable revenue growth.

CTR predictionE-commercedeep learning

0 likes · 21 min read

Improving JD Retail Recommendation Advertising Ranking with Variational Feature Learning, User Interest Network Optimization, and Global Collaborative Modeling

JD Retail Technology

Jun 27, 2022 · Artificial Intelligence

Advances in JD E‑commerce Advertising CTR Prediction: Variational Feature Learning, User Interest Network Optimization, and Global User Collaborative Modeling

This article presents JD's end‑to‑end improvements for advertising click‑through‑rate prediction, addressing cold‑start, deep user‑interest mining, and full‑domain collaborative information through a variational feature learning framework, enhanced interest networks (PPNet+, NeNet, Weighted‑MMoE) and exposure‑sequence modeling, achieving over 1% cumulative AUC gain and publication in top conferences.

CTR predictione-commerce recommendationmachine learning

0 likes · 21 min read

Advances in JD E‑commerce Advertising CTR Prediction: Variational Feature Learning, User Interest Network Optimization, and Global User Collaborative Modeling