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Taobao Frontend Technology
Taobao Frontend Technology
Nov 19, 2020 · Mobile Development

Boosting Deep Link Success 40% for Double 11: Inside Taobao’s Web‑to‑App Architecture

This article explains how Taobao redesigned its web‑to‑app deep‑link system, introduced a lightweight JavaScript SDK, standardized protocol configurations, and built a control platform to improve deep‑link success rates by up to 40% during the Double 11 shopping festival, while providing detailed metrics and future optimization directions.

JavaScriptdeep linkingmobile SDK
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Boosting Deep Link Success 40% for Double 11: Inside Taobao’s Web‑to‑App Architecture