Amid a historic downturn in China's white‑liquor market, Jian Nan Chun transformed its banquet‑centric sales by deploying a full‑field fan‑sales (全域粉销) model that links product, channel, scenario and communication forces, turning every banquet into a data‑driven relationship asset.
After Yanghe slashed nearly half of its regional offices, its channel inventory unexpectedly fell to a healthy 1.8‑2.2 months, price chaos was curbed, and a new data‑driven inventory‑melt mechanism proved that digitalization, not manpower, underpins the organization’s revolution.
The white‑spirit industry’s long‑standing parallel‑trade problem cannot be solved by fines alone; Luzhou Laojiao’s 5‑code traceability system and consumer‑driven rebate model demonstrate that aligning distributor incentives with actual bottle openings can dramatically raise scan rates, stabilize prices, and curb channel leakage.
Luzhou Laojiao’s 2025 report shows a 17.5% revenue drop and a 20% growth sacrifice, yet by deploying over 50 million boxes of a five‑code system and linking consumer scan data to distributor rebates, it slashed channel inventory to 1.5‑2 months, stabilized margins, and created a digital ‘data‑sovereignty’ asset for the white‑liquor market.
