Tencent Advertising Technology
Nov 8, 2024 · Artificial Intelligence
Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction
This article explores advanced machine learning techniques for optimizing bid shading in real-time advertising auctions, introducing a mixed censorship multi-task learning framework and a cost-effective active learning strategy to accurately predict winning price distributions and overcome sample selection bias.
Auction MechanismsBid ShadingMachine Learning
0 likes · 16 min read