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Yuanqi Forest

3 articles · Page 1 of 1
Digital Planet
Digital Planet
Jun 22, 2026 · Industry Insights

The 2026 Channel Director Paradox: Stockpiling to Hit KPIs Fuels Channel Chaos

The article reveals how the beverage industry's long‑standing practice of stockpiling inventory to meet sales targets creates a vicious cycle of price gaps, low terminal turnover, cash‑flow strain for distributors, and rampant channel‑hopping, and it proposes data‑driven, consumer‑focused reforms illustrated by Yuanqi Forest and Dongpeng Energy Drink.

Dongpeng EnergyKPI redesignYuanqi Forest
0 likes · 12 min read
The 2026 Channel Director Paradox: Stockpiling to Hit KPIs Fuels Channel Chaos
Digital Planet
Digital Planet
May 24, 2026 · Industry Insights

How Yuanqi Forest’s ‘Three‑Control’ Strategy Uses Digital Tools to Cut Costs, Stabilize Prices, and Streamline SKUs

Yuanqi Forest, after three years of double‑digit growth, defines 2025 as a high‑quality growth year and implements a "three‑control" strategy—controlling expenses, stabilizing price plates, and simplifying SKUs—leveraging digitalization to regain expense, pricing, and channel power and to address industry-wide fee out‑of‑control, price chaos, and SKU proliferation.

SKU optimizationYuanqi Forestbeverage industry
0 likes · 13 min read
How Yuanqi Forest’s ‘Three‑Control’ Strategy Uses Digital Tools to Cut Costs, Stabilize Prices, and Streamline SKUs
DataFunSummit
DataFunSummit
Mar 23, 2021 · Product Management

Analysis of Yuanqi Forest's Success: Product, Market, Operations, and Growth Strategies

This article examines how Yuanqi Forest, a four‑year‑old beverage brand, leveraged its founder’s tech background, data‑driven product development, targeted marketing, agile supply‑chain management, and strategic channel choices to achieve rapid growth and challenge traditional industry giants.

Product StrategySupply ChainYuanqi Forest
0 likes · 13 min read
Analysis of Yuanqi Forest's Success: Product, Market, Operations, and Growth Strategies