What Can Design Leaders Reveal About Rational Redesign and Service Innovation?

This issue introduces the main conference speakers:

Bo Quan , Senior Design Expert at Suning Cloud Commerce IT Headquarters

Bo Quan has over ten years of experience in user research and experience design, having worked with PICC, Chery International, and serving as one of Suning.com’s first UX consultants. His focus is on rational e‑commerce search experience, agile design, and data visualization.

Topic: Constraints Make Redesign More Rational

He discusses how designers can adopt rational design models, manage personal bias, create and leverage constraints, and use precedent to produce emotionally resonant designs through rational processes.

Zhang Ye (Cha Shan) , Senior Interaction and Service Design Expert at Alibaba

Holding a Ph.D. from Seoul National University, Zhang is a senior interaction designer and service design expert at Alibaba, editor‑in‑chief of UXPA Service Design, and a member of the China Service Design Strategic Consulting Committee.

Topic: How to Conduct Full‑Chain Service Innovation

He argues that China is simultaneously in the industrial, information, and intelligent eras, requiring a full‑chain service design mindset to address complex, multi‑era challenges and to define problems effectively.

Qu Jin , Research Consultant IBX (Implicate Behavior Experience) at Eye‑square

Qu Jin’s academic background spans bio‑engineering (Capital Medical University) and human factors engineering (TU Berlin). He has presented at MRMW Global Market Research Conference and IXDC VR summit.

Topic: Omnichannel Sales Experience: Customer‑Centric Cross‑Touchpoint Journeys

He explains how brands must understand target audiences across online stores, mobile apps, and physical shops, and devise strategies that integrate online and offline sales for a seamless consumer decision process.

Miao Zang , General Manager of UED Business Group at LKK Innovation Ltd.

Miao led LKK’s European design projects and founded its London office. He holds a Master’s in Innovation Management from Central Saint Martins and a Master’s in Art Design from Beijing Institute of Technology, focusing on automotive UX, smart hardware UX, fintech UX, and O2O transformation.

Topic: The Three‑Body Law of User Experience

He shares how to combine humanity, relationships, and monetization perspectives, drawing from hundreds of projects to transform and upgrade traditional and internet products for higher value.

Liu Yu , Senior Product Strategy and Experience Designer at ThoughtWorks

Liu has delivered design and consulting services for clients such as UNICEF, SF Express, Vodafone, OPPO, and Kingsoft, specializing in end‑to‑end product innovation for traditional enterprises undergoing digital transformation.

Topic: Seamless Experience Design to Build Business Competitiveness

He highlights how fragmented touchpoints can cause user loss and brand damage, and how integrated experience design can strengthen competitive advantage.

Shen Bowen , Senior Interaction Designer and LOFTER Product Director at NetEase

Graduated from Shanghai Jiao Tong University, Shen joined NetEase in 2012, leading interaction design for LOFTER and YiXin, holding patents in mobile interaction and teaching design courses.

Topic: How UX Designers Can Break Through Career Bottlenecks

He addresses common doubts faced by UX designers, offering guidance to overcome stagnation and discover new opportunities.

Next issue preview: continuation of guest introductions (part 2).