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omnichannel

10 articles · Page 1 of 1
Digital Deification
Digital Deification
Jul 4, 2026 · Industry Insights

Huawei's Marketing Digitalization: Three-Phase Transformation from CRM to AI-Driven Precision

This article analyzes Huawei's three-phase marketing digital transformation (2011–present), detailing its CRM evolution into an end-to-end customer lifecycle platform, omnichannel data integration, AI-driven precision marketing, and Mate series case study showing 25% conversion lift, 40% repurchase rate, and a systemic shift from product-centric to customer-centric operations.

CRMHuaweicustomer lifecycle management
0 likes · 19 min read
Huawei's Marketing Digitalization: Three-Phase Transformation from CRM to AI-Driven Precision
Digital Planet
Digital Planet
Jun 22, 2026 · Industry Insights

How Guojiao 1573 Turns a Bottle into a Digital Customer Journey

The article maps the end‑to‑end digital journey of a Guojiao 1573 bottle—from a five‑code identity at the production line, through data‑driven inventory, omnichannel sales, DTC engagement, and immersive brand events, to a thriving user‑centric ecosystem—illustrating how full‑scope fan‑sales (全域粉销) sustains growth in a shrinking market.

Brand StrategyDigital MarketingGuojiao 1573
0 likes · 24 min read
How Guojiao 1573 Turns a Bottle into a Digital Customer Journey
BanTech Think Tank
BanTech Think Tank
May 6, 2025 · Industry Insights

How ICBC’s Smart Retail Management System Drives Digital Transformation in Retail

The article details ICBC Software Development Center’s Smart Commodity Retail Management System, explaining how its member‑centric, omnichannel architecture integrates personalized marketing, inventory automation, real‑time analytics, and scenario fusion to digitally transform traditional retail across tourism and campus settings.

Big DataICBCcustomer analytics
0 likes · 6 min read
How ICBC’s Smart Retail Management System Drives Digital Transformation in Retail
Suning Technology
Suning Technology
Mar 23, 2021 · Operations

How Suning’s All‑Scenario Membership System Drives Private‑Domain Traffic in Post‑COVID Retail

At the 2021 Greater Bay Area Smart Retail Conference, Suning’s Director Wang Junjie revealed how the company’s unified, cross‑scenario membership platform leverages big data and AI to boost private‑domain traffic, streamline member lifecycle management, and deliver seamless digital marketing across all retail formats.

AIPrivateDomainRetail
0 likes · 4 min read
How Suning’s All‑Scenario Membership System Drives Private‑Domain Traffic in Post‑COVID Retail
TAL Education Technology
TAL Education Technology
Mar 18, 2021 · Artificial Intelligence

AI‑Driven Data Modeling for Optimizing Offline Advertising in Education OMO: A Comprehensive Case Study

This article presents a comprehensive case study on how an education company leverages AI‑driven data modeling and multi‑source geographic and demographic data to optimize offline advertising placement within its OMO strategy, detailing background, methodology, technical implementation, challenges, and future outlook.

AIEducationK12
0 likes · 11 min read
AI‑Driven Data Modeling for Optimizing Offline Advertising in Education OMO: A Comprehensive Case Study
NetEase Yanxuan Technology Product Team
NetEase Yanxuan Technology Product Team
Jan 21, 2021 · Industry Insights

How Yanxuan Merges Online and Offline Retail: Architecture, Tech Evolution, and O2O Strategies

This article examines Yanxuan's offline retail development, detailing its business models, technical architecture, price‑and‑marketing synchronization, product caching, precise replenishment, inventory integration, and O2O experiments, while outlining future growth prospects for omnichannel retail.

O2OTechnical Architectureinventory management
0 likes · 12 min read
How Yanxuan Merges Online and Offline Retail: Architecture, Tech Evolution, and O2O Strategies
Yanxuan Tech Team
Yanxuan Tech Team
Nov 5, 2020 · Product Management

How NetEase Yanxuan Built an AI‑Powered Omnichannel Reach System

This article explains why Yanxuan, a brand e‑commerce platform, created its own omnichannel user‑reach system, outlines the business problems it solves, describes the four‑layer architecture—including data, AI, application, and business layers—and shares early results and future work.

AI schedulingE‑commerceUser Reach
0 likes · 12 min read
How NetEase Yanxuan Built an AI‑Powered Omnichannel Reach System
NetEase Yanxuan Technology Product Team
NetEase Yanxuan Technology Product Team
Nov 5, 2020 · Industry Insights

How Yanxuan Built an AI‑Powered Omnichannel Reach System to Maximize ROI

This article examines Yanxuan’s transition to an AI‑driven omnichannel user‑reach system, detailing the business challenges of fragmented channels, the four‑step intelligent workflow, and a four‑layer architecture that integrates data platforms, algorithm services, applications, and business operations to maximize ROI.

AI schedulingE-commerceMarketing Optimization
0 likes · 12 min read
How Yanxuan Built an AI‑Powered Omnichannel Reach System to Maximize ROI
Suning Design
Suning Design
Oct 10, 2016 · Product Management

What Can Design Leaders Reveal About Rational Redesign and Service Innovation?

This article introduces six distinguished design experts—covering e‑commerce search, full‑chain service innovation, omnichannel sales, user‑experience mastery, seamless experience design, and overcoming UX bottlenecks—detailing their backgrounds, affiliations, and the key topics they will present at the main conference.

Design thinkingProduct StrategyService design
0 likes · 8 min read
What Can Design Leaders Reveal About Rational Redesign and Service Innovation?