How Tencent Built the ABetterChoice SaaS A/B Testing Platform for Global Games
In 2022 Tencent's A/B Test team created the overseas SaaS product ABetterChoice, abstracting internal experiment capabilities, adapting to multi‑cloud compliance, and unifying computation with StarRocks, enabling game titles like Honor of Kings, PUBG Mobile, and Ubisoft to run scalable, compliant A/B experiments worldwide.
