conversion optimization

Ximalaya Technology Team

Jan 9, 2024 · Big Data

Deep Advertising Conversion Optimization at Ximalaya

Ximalaya’s deep advertising conversion optimization advances from shallow to deep billing models by integrating OCPC dual‑bidding, full‑channel data assistance, and real‑time crowd premium to overcome data sparsity, long conversion delays, and cold‑start challenges, boosting advertisers’ ROI while managing platform risk and guiding future ROI‑protected bidding.

OCPCROIadvertising

0 likes · 27 min read

Deep Advertising Conversion Optimization at Ximalaya

DaTaobao Tech

May 16, 2022 · Product Management

Evolution and Technical Advances of Taobao Shopping Cart

The article traces Taobao’s shopping cart evolution from a basic product‑management tool to a real‑time, AI‑enhanced platform, detailing business goals for user experience and conversion, four staged upgrades—including bundling, discount filtering, and seamless checkout—plus technical solutions such as Bloom filters, asynchronous pipelines, and nextRpc, while outlining operational expansions and future AI‑driven improvements.

conversion optimizatione‑commerceproduct development

0 likes · 38 min read

Evolution and Technical Advances of Taobao Shopping Cart

Baidu Geek Talk

May 19, 2021 · Frontend Development

Commercial Landing Page Performance Optimization: End-to-End Loading Speed Improvement at Baidu

Baidu’s end‑to‑end optimization of commercial landing pages—splitting container initialization, parallelizing billing, preloading critical resources, and employing server‑ and client‑side pre‑rendering—cuts load times below the 1‑second threshold that Baidu’s data shows is essential to prevent a 5% conversion drop, though implementation demands significant development effort.

Baiduconversion optimizationfrontend optimization

0 likes · 9 min read

Commercial Landing Page Performance Optimization: End-to-End Loading Speed Improvement at Baidu

DataFunTalk

Oct 17, 2019 · Artificial Intelligence

iQIYI Effect Advertising: Architecture, Click & Conversion Rate Estimation, and Intelligent Bidding

This article presents iQIYI's effect advertising system, detailing its dual‑engine resource slots, oCPX billing model, algorithmic challenges of high‑dimensional sparse conversion data, the personalized recommendation pipeline, feature engineering across real‑time, short‑term and long‑term signals, and the intelligent bidding mechanism that balances cost control with traffic quality.

advertisingclick-through rateconversion optimization

0 likes · 9 min read

iQIYI Effect Advertising: Architecture, Click & Conversion Rate Estimation, and Intelligent Bidding

JD Retail Technology

Apr 20, 2018 · Big Data

JD.com's Unbounded Marketing Platform Wins Big Data Product Award

JD.com's Unbounded Marketing Platform won the Big Data Product Award at the 2018 Big Data Industry Summit, showcasing its innovative data-driven marketing solutions for brands and consumers.

big data marketingconversion optimizationcross-platform marketing

0 likes · 4 min read

JD.com's Unbounded Marketing Platform Wins Big Data Product Award