Advertising Forecasting

iQIYI Technical Product Team

Dec 20, 2019 · Artificial Intelligence

Advertising Inventory Forecasting Using an LSTM-Based Deep Learning Model

The iQIYI advertising team introduced an LSTM‑based deep‑learning model that forecasts inventory by normalizing data, clustering dimensions, and embedding fine‑grained holiday features, achieving significantly lower bias than their Adaptive‑ARIMA baseline and improving generalization while reducing training resources.