Advertising Technology

Tencent Advertising Technology

Oct 14, 2024 · Artificial Intelligence

Generative Retrieval Based on Yuan Large Model: Implementation and Practice in Tencent Advertising

This paper presents the implementation and practice of generative retrieval based on Yuan large model in Tencent Advertising, addressing three key challenges: user intent capture, model alignment in advertising domain, and high-performance platform design under ROI constraints.

Advertising TechnologyHigh Performance ComputingRecommendation systems

0 likes · 17 min read

Generative Retrieval Based on Yuan Large Model: Implementation and Practice in Tencent Advertising

Tencent Advertising Technology

Jul 31, 2024 · Artificial Intelligence

MimicMotion: A Controllable Video Generation Framework for High-Quality Human Motion Synthesis

MimicMotion is a controllable video generation framework that produces smooth, high-quality human motion videos by leveraging skeletal action guidance, addressing challenges in video generation such as limited length, weak controllability, and lack of dynamic detail.

AIAdvertising TechnologyMimicMotion

0 likes · 13 min read

MimicMotion: A Controllable Video Generation Framework for High-Quality Human Motion Synthesis

Ximalaya Technology Team

Feb 20, 2024 · Artificial Intelligence

Optimization of Deep Learning-Based CTR Models in Advertising

This report presents recent advances in optimizing deep learning click‑through‑rate models for advertising, including improved embedding mechanisms, novel feature‑interaction and architecture designs such as attention‑based behavior sequencing, multi‑tower and Mixture‑of‑Experts networks, dynamic ID handling, hourly updates, incremental training, and outlines future multi‑modal and embedding‑importance research.

Advertising TechnologyCTR modelEmbedding Techniques

0 likes · 13 min read

Optimization of Deep Learning-Based CTR Models in Advertising

NetEase Cloud Music Tech Team

Jan 25, 2024 · Backend Development

Cloud Music RTA Advertising and User Acquisition System: Architecture and Optimization Practices

NetEase Cloud Music’s RTA advertising system delivers real‑time, personalized ads at massive scale by using isolated Nginx clusters, layered decoupling, asynchronous Netty/Redis processing, and optimized storage with hash‑based key compression and Protostuff serialization, while supporting automated audience selection and in‑app attribution to boost user acquisition.

Advertising TechnologyHigh Performance ComputingRTA advertising

0 likes · 12 min read

Cloud Music RTA Advertising and User Acquisition System: Architecture and Optimization Practices

Alimama Tech

Jan 3, 2024 · Artificial Intelligence

Alimama's 2023 Technical Highlights in AI and Advertising

Alimama’s 2023 newsletter details its AI‑driven advertising breakthroughs, from reinforcement‑learning bidding models and generative pricing (AIGB) to advanced auction mechanisms, historical‑data‑enhanced conversion‑rate prediction, and automated creative generation, highlighting related KDD/MM research papers and production‑level engineering implementations.

AIAdvertising TechnologyAlimama

0 likes · 5 min read

Alimama's 2023 Technical Highlights in AI and Advertising

Tencent Advertising Technology

Nov 24, 2022 · Artificial Intelligence

Tencent Advertising’s AI‑Powered Technical Upgrades for Efficient Marketing

This article details Tencent Advertising's 2022 technical upgrades, highlighting AI models built on the TaiJi machine learning platform, their impact on advertising efficiency, and real‑world case studies across industries, and strategies for private‑domain marketing.

AIAdvertising TechnologyMarketing Cloud

0 likes · 9 min read

Tencent Advertising’s AI‑Powered Technical Upgrades for Efficient Marketing

Tencent Cloud Developer

Nov 11, 2022 · Artificial Intelligence

Tencent Advertising Multimedia AI Technology: Research and Application

Liu Wei outlines Tencent’s Advertising Multimedia AI ecosystem on the Taiji platform, describing a five‑platform matrix—Jue for content understanding, Qiankun for automated video creation, Shenzhen for AI‑driven review, Tianyin for hierarchical fingerprinting, and Hunyuan as a multimodal large model—featuring innovations such as massive multimodal pre‑training, logo retrieval, QA‑style attribute extraction, spatiotemporal video analysis, advanced auto‑judgment, and high‑performance hashing that achieve top cross‑modal retrieval results.

Advertising TechnologyComputer Visioncontent understanding

0 likes · 18 min read

Tencent Advertising Multimedia AI Technology: Research and Application

Alimama Tech

Jan 5, 2022 · Artificial Intelligence

2021 Review of Alibaba Mama Technology: Advertising Algorithms, AI Research, Open‑Source Projects and Conference Papers

The 2021 Alibaba Mama Technology review, covering its May launch and 237‑day output of 50 technical articles on advertising algorithms, system engineering, intelligent creativity, risk control, plus two open‑source projects and numerous SIGIR, KDD, CIKM and CVPR papers, highlights data‑science, marketing series and engineer‑growth stories.

Advertising TechnologyArtificial IntelligenceResearch Papers

0 likes · 5 min read

2021 Review of Alibaba Mama Technology: Advertising Algorithms, AI Research, Open‑Source Projects and Conference Papers

Tencent Advertising Technology

Jul 7, 2021 · Artificial Intelligence

Multimedia AI in Advertising and Experimental Design for Two-Sided Markets: Key Insights from Tencent's Algorithm Competition

This article summarizes key insights from a Tencent technical live stream, detailing how artificial intelligence enhances advertising efficiency and recommendation accuracy, outlines future AI research and application trends, discusses essential hiring criteria for algorithm engineers, and introduces experimental design challenges in two-sided market platforms.

A/B testingAdvertising TechnologyArtificial Intelligence

0 likes · 5 min read

Multimedia AI in Advertising and Experimental Design for Two-Sided Markets: Key Insights from Tencent's Algorithm Competition

Tencent Advertising Technology

May 27, 2021 · Artificial Intelligence

Multimodal Video Ad Second-Level Parsing: Algorithm Design and Baseline Analysis for the 2021 Tencent Advertising Algorithm Competition

This article details the algorithmic framework and baseline models for the 2021 Tencent Advertising Algorithm Competition, focusing on multimodal video ad parsing through temporal localization, scene segmentation, and multi-label classification to enhance advertising effectiveness and creative analysis.

Advertising TechnologyComputer VisionTemporal Segmentation

0 likes · 22 min read

Multimodal Video Ad Second-Level Parsing: Algorithm Design and Baseline Analysis for the 2021 Tencent Advertising Algorithm Competition

Bitu Technology

Mar 26, 2021 · Artificial Intelligence

Applying Machine Learning to Advertising‑Based Video‑On‑Demand (AVOD) at Tubi

This article explains how Tubi leverages machine learning—particularly PyTorch, Databricks, and cloud services—to improve content understanding, advertising technology, and recommendation systems within its advertising‑based video‑on‑demand platform, outlining the three AVOD pillars, technical stack, and future research directions.

AVODAdvertising TechnologyPyTorch

0 likes · 13 min read

Applying Machine Learning to Advertising‑Based Video‑On‑Demand (AVOD) at Tubi

iQIYI Technical Product Team

Sep 20, 2019 · Artificial Intelligence

Exploring AI Applications in iQIYI Video Advertising

The talk explains how iQIYI leverages AI—through video understanding, tag generation, graph construction, and scene‑based point selection—to automatically create and place diverse ad formats, optimizing ad inventory, relevance, and revenue while meeting brand and production constraints.

AIAdvertising Technologycontent analysis

0 likes · 11 min read

Exploring AI Applications in iQIYI Video Advertising

Tencent Advertising Technology

May 25, 2017 · Artificial Intelligence

Conversion Tracking and Attribution in Digital Advertising

This article discusses the importance of tracking user conversions and attributing them to specific marketing efforts, including methods like API integration and code embedding, along with various attribution models and machine learning approaches for accurate prediction.

Advertising TechnologyConversion TrackingData Analytics

0 likes · 8 min read

Conversion Tracking and Attribution in Digital Advertising

JD Retail Technology

Apr 25, 2017 · Artificial Intelligence

Public Course on Advertising Technology and AI with Industry Experts

A public course live stream featuring industry experts discussing AI applications in advertising technology, attracting over 8,000 viewers and 60,000 likes, highlighting the integration of machine learning and data mining in ad optimization.

Advertising TechnologyAlgorithm DevelopmentArtificial Intelligence

0 likes · 3 min read

Public Course on Advertising Technology and AI with Industry Experts