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Digital Planet
Digital Planet
Apr 18, 2026 · Industry Insights

Why Traditional Marketing Fails: 8½ Essential Theories Every Marketer Must Master

The article dissects eight core marketing theories—AIDA, market segmentation, positioning, value‑transfer, customer‑behavior economics, brand equity (CBBE), integrated marketing communication, scenario marketing—and a half‑finished conflict theory, explaining their origins, practical value, limitations, and why a solid epistemology matters more than any single tool.

AIDABrand EquityCustomer Behavior
0 likes · 19 min read
Why Traditional Marketing Fails: 8½ Essential Theories Every Marketer Must Master
VMIC UED
VMIC UED
May 15, 2025 · Product Management

How the AIDA Model Powers Product Design and Marketing Conversion

The article explains the classic AIDA marketing framework—Attention, Interest, Desire, Action—its suitable scenarios, and step‑by‑step guidance on applying each stage in internet product design, supplemented with practical examples, tips, and an overview of funnel analysis.

AIDAProduct Designconversion optimization
0 likes · 12 min read
How the AIDA Model Powers Product Design and Marketing Conversion