Ad Fraud Detection and Risk Control Practices at Alibaba Mama
Alibaba Mama combats the roughly 8.6 % abnormal traffic in China’s online ad market by distinguishing low‑quality from cheating clicks, employing a proactive perception layer, high‑dimensional visual analytics, and a dual‑stage real‑time and batch filtering system that also freezes fraudulent affiliate commissions and is continuously evaluated with precision‑recall and AUC metrics.
