Digital Planet
Apr 27, 2026 · Industry Insights
Why Did Kangshifu’s 44‑Million‑Prize Promotion Collapse? The B‑Side’s Collective Refusal to Redeem
Kangshifu’s “Re‑Buy a Bottle” campaign, despite 44 million prizes and a high‑visibility QR‑code sweep, failed because the digital promise shifted inventory, service, and risk costs to offline stores, prompting a rational, collective refusal to fulfill redemptions and exposing deep structural flaws in FMCG bC integration.
FMCGKangshifubC integration
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