The article analyzes GPT‑Image‑2’s ability to automate the time‑consuming, exploratory half of brand design—creating moodboards, logo explorations, and brand kits—while highlighting its current limitations in delivering fully polished, rule‑consistent brand systems.
This article walks through a complete methodology for creating brand symbol posters using AI, covering basic and advanced Stable Diffusion techniques such as ControlNet, depth‑map generation, semantic segmentation, LoRA integration, and post‑processing to achieve high‑quality, efficient visual assets.
This guide explains the differences between public and private domains, outlines a four‑stage private‑domain design framework—including brand persona creation, traffic acquisition, conversion optimization, and operational tactics—while sharing concrete examples, visual diagrams, and experimental methods used by 58 Recruitment to boost user engagement and conversion rates.
This article explains how 58 Recruitment’s design team created a consistent brand feel across multiple online hiring events by using user insights, clear positioning, standardized visual principles, and a modular template system that speeds up design, development, and deployment while enhancing user perception.
The article analyzes JD’s APP 11.0 visual redesign, detailing the new design philosophy, simplified icons, interactive splash screens, brand‑IP integration, unified material language, and promotional video strategy, all aimed at creating a simpler, more joyful shopping experience for diverse users.
This article details the design process behind the WeChat Game Video brand, covering the service overview, concept development, logo creation—including static and animated elements, color choices, and application scenarios—to illustrate how a clear, memorable visual identity was built for a new gaming video feature.
This article examines how 58 Tongcheng’s tribe community leverages brand‑centric visual design, logo creation, and series‑based content operations to engage users, bridge designers, product managers, and third‑party partners, and turn fragmented online attention into lasting community value.
This article details the comprehensive redesign of the "到家精选" local service brand, covering the importance of brand perception, identified design shortcomings, and the strategic implementation of color, shape, and IP elements to strengthen brand memory and support business growth.
This article details how, despite limited resources and time, a product team designed and executed the “Part‑time Gold Rush” operation—defining goals, targeting young users, building a memorable brand, applying 5W1H strategy, leveraging AARRR growth tactics, and achieving revenue and traffic targets.
This article details 58’s comprehensive brand design language upgrade, outlining the exploratory process, key design goals of clarity, consistency and youthfulness, and the resulting visual system—including brand colors, symbols, typography and layout standards—that enables designers to deliver high‑quality, brand‑aligned work quickly and effectively.
This case study explains how Alibaba Local Life combined the Koubei and Ele.me brand marks into a cohesive logo system, detailing the design difficulties, grid standards, color palette, and practical applications that support the brand's unified visual identity across offline consumption scenarios.
This case study details Suning Reading's strategic redesign, covering brand positioning, logo evolution, color and typography systems, iconography, and the UI redesign of key pages such as the launch screen, bookshelf, and reading view, illustrating how thoughtful design can differentiate a mature e‑book product.
