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Digital Planet
Digital Planet
May 9, 2026 · Industry Insights

Wuliangye’s 139% Banquet Sales Surge vs 90% Industry Drop: Scenario‑Driven Demand Wins

During the 2026 May‑Day banquet season, Wuliangye achieved a 139% year‑over‑year sales increase while the overall industry saw a 90% decline, illustrating how a shift from traditional channel‑centric tactics to scenario‑driven demand creation and DTC acquisition can turn a shrinking market into a growth engine.

Brand ManagementDTCIndustry Analysis
0 likes · 11 min read
Wuliangye’s 139% Banquet Sales Surge vs 90% Industry Drop: Scenario‑Driven Demand Wins
Digital Planet
Digital Planet
Apr 25, 2026 · Industry Insights

How Leading Baijiu Brands Like Moutai, Wuliangye, and Fenjiu Are Fully Embracing the Consumer (C) Strategy

The Chinese baijiu industry is shifting from channel‑driven, inventory‑heavy growth to a consumer‑centric model, with top players such as Moutai, Wuliangye, Fenjiu, Luzhou Laojiao, Langjiu and Xijiu deploying digital foundations, multi‑scenario product lines, revamped channel roles, organizational redesign and new marketing tactics to achieve sustainable C‑end transformation, while avoiding common pitfalls like superficial QR‑code promotions and misaligned incentives.

Brand ManagementChannel InnovationConsumer Strategy
0 likes · 16 min read
How Leading Baijiu Brands Like Moutai, Wuliangye, and Fenjiu Are Fully Embracing the Consumer (C) Strategy
IT Services Circle
IT Services Circle
Nov 11, 2024 · Databases

Handling Case Sensitivity in MySQL Brand Table to Prevent Duplicate Entries

This article examines why a MySQL table with a case‑insensitive collation returns uppercase brand names when searching for lowercase input, analyzes the underlying charset and collation settings, and proposes backend pagination with a case‑insensitive fuzzy search and a unique index to reliably prevent duplicate brand records.

Brand ManagementCase InsensitivityDatabase design
0 likes · 8 min read
Handling Case Sensitivity in MySQL Brand Table to Prevent Duplicate Entries
Su San Talks Tech
Su San Talks Tech
Nov 6, 2024 · Databases

Why MySQL’s Case‑Insensitive Collation Returns Unexpected Duplicate Brands (and How to Fix It)

This article examines a puzzling MySQL case‑insensitive collation issue where a user‑defined brand "yoyo" cannot be saved because the database returns an existing uppercase "YOYO" entry, explains the underlying COLLATE settings, and proposes practical solutions to prevent duplicate brand data.

Brand ManagementUnique Indexcase-insensitive
0 likes · 8 min read
Why MySQL’s Case‑Insensitive Collation Returns Unexpected Duplicate Brands (and How to Fix It)
We-Design
We-Design
Jun 6, 2022 · Product Management

Why Do People Hate Brand Redesigns? Insights and Strategies

This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.

Brand ManagementMarketing Strategybrand redesign
0 likes · 12 min read
Why Do People Hate Brand Redesigns? Insights and Strategies