brand management

IT Services Circle

Nov 11, 2024 · Databases

Handling Case Sensitivity in MySQL Brand Table to Prevent Duplicate Entries

This article examines why a MySQL table with a case‑insensitive collation returns uppercase brand names when searching for lowercase input, analyzes the underlying charset and collation settings, and proposes backend pagination with a case‑insensitive fuzzy search and a unique index to reliably prevent duplicate brand records.

Case InsensitivityCollationDatabase Design

0 likes · 8 min read

We-Design

Jun 6, 2022 · Product Management

Why Do People Hate Brand Redesigns? Insights and Strategies

This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.

brand managementbrand redesignconsumer psychology

0 likes · 12 min read

Dual-Track Product Journal

Apr 6, 2020 · Product Management

Mastering Product Attribute Libraries: From Basics to Advanced Management

This article explains how to build and manage product attribute libraries, covering the definition of attributes, their classification, grouping strategies, the relationship between attributes and categories, and brand handling to streamline e‑commerce product management at scale.

attribute managementbrand managementcategory hierarchy

0 likes · 8 min read

Mastering Product Attribute Libraries: From Basics to Advanced Management