Tag

brand strategy

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58UXD
58UXD
Dec 12, 2023 · Artificial Intelligence

How Brands Use AI-Powered Memes to Captivate Gen Z: 3 Real-World Cases

Exploring how AI reshapes brand-consumer interaction, this article examines Generation Z's cultural preferences and showcases three real-world cases—The North Face, McDonald's, and Wei Long—demonstrating AI-driven meme marketing that blends personalization, cultural trends, and immersive storytelling to boost engagement.

AI MarketingGen ZMeme Culture
0 likes · 7 min read
How Brands Use AI-Powered Memes to Captivate Gen Z: 3 Real-World Cases
Alipay Experience Technology
Alipay Experience Technology
Feb 17, 2022 · Product Management

How Ant Group Revamped Yu'ebao for the Youth: A Brand‑Centric Design & Collaboration Playbook

This article recounts Ant Group’s SEE Conf 2022 presentation on Yu'ebao’s brand‑youngification, detailing the strategic background, visual‑identity overhaul, new IP creation, cross‑brand collaborations, experiential design tactics, monthly product launches, and key takeaways for product managers aiming to engage Gen‑Z.

brand strategycross‑brand collaborationexperience design
0 likes · 15 min read
How Ant Group Revamped Yu'ebao for the Youth: A Brand‑Centric Design & Collaboration Playbook
58UXD
58UXD
Aug 20, 2021 · Operations

How the Ganjian Salary Wish Festival Boosted User Engagement

This article analyzes the Ganjian Salary Wish Festival as a case study of operational marketing, exploring industry insights, audience targeting, brand messaging, benefit‑driven conversion, interactive game design, and data results to reveal how such activities can sustainably retain users beyond simple incentives.

brand strategycase studymarketing
0 likes · 5 min read
How the Ganjian Salary Wish Festival Boosted User Engagement
58UXD
58UXD
Dec 22, 2020 · Product Management

Designing a Live Dating App for Tier‑2 Markets: Brand, UI, and Growth Strategies

This article reviews the design journey of a live‑streaming dating product launched on the 58 local app, covering brand positioning, visual language, component library creation, user growth system, and how design decisions aligned with business goals for the lower‑tier Chinese market.

Live StreamingUI/UXbrand strategy
0 likes · 6 min read
Designing a Live Dating App for Tier‑2 Markets: Brand, UI, and Growth Strategies
58UXD
58UXD
Sep 3, 2020 · Product Management

How Service Design Boosts Conversion: Insights from 58 Home Services

This article explores how service‑oriented product design, full‑link user experience, emotional engagement, and coherent brand guidelines can become a core competitive advantage that drives higher conversion rates and fosters lasting relationships between platforms, providers, and users.

brand strategyconversion optimizationproduct design
0 likes · 7 min read
How Service Design Boosts Conversion: Insights from 58 Home Services
Tianxing Digital Tech User Experience
Tianxing Digital Tech User Experience
Jan 18, 2019 · Product Management

How to Reboot a Near‑Invisible Brand: 3 Proven Strategies

This guide outlines three practical steps—clarifying brand perception, strengthening visual identity, and boosting influence—using real‑world examples like Didi, Google, and Douyin to help designers and product teams revitalize brands that lack recognition.

Product Managementbrand redesignbrand strategy
0 likes · 10 min read
How to Reboot a Near‑Invisible Brand: 3 Proven Strategies
58UXD
58UXD
Dec 19, 2018 · Fundamentals

Turning Brand Identity into Visual Design: A Structured Methodology and Validation

This article presents a comprehensive methodology for translating brand concepts into visual design, covering brand definition, mental mapping, visual style construction, user‑centred validation, iterative testing results, and future research directions, all illustrated with process diagrams and case‑study examples.

UX researchbrand strategydesign methodology
0 likes · 23 min read
Turning Brand Identity into Visual Design: A Structured Methodology and Validation
网易UEDC
网易UEDC
Oct 11, 2017 · Product Management

How to Build a Trustworthy Brand Image with Mental Maps and Competitive Analysis

This article explains a systematic approach to creating a strong, differentiated brand image by defining target users, conducting competitive reference analysis, drawing mental maps of brand associations, and selecting memorable brand elements such as logos, colors, and slogans.

Product Managementbrand positioningbrand strategy
0 likes · 9 min read
How to Build a Trustworthy Brand Image with Mental Maps and Competitive Analysis