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consumer insights

5 articles · Page 1 of 1
Digital Planet
Digital Planet
Jul 31, 2026 · Industry Insights

Why the ‘One‑Yuan Exchange’ Is Really a Battle for Consumer Data Assets

The article argues that the surge of one‑yuan exchange promotions in the fast‑moving consumer goods sector is not a simple price war but a strategic shift toward capturing users' digital property, detailing the underlying economics, cognitive biases, case studies, execution pitfalls, and a three‑pillar solution for turning promotional spend into lasting data assets.

FMCGconsumer insightsdata assets
0 likes · 17 min read
Why the ‘One‑Yuan Exchange’ Is Really a Battle for Consumer Data Assets
Digital Planet
Digital Planet
May 21, 2026 · Industry Insights

Why Suntory’s 30 New Products Lost Ground to Dongfang Shuye in the Saturated FMCG Market

Suntory rolled out nearly 30 new drinks in China in 2025‑2026, yet its instant‑tea share fell from 2.3% to 1.6% while Dongfang Shuye, backed by Nongfu Spring, captured over 70% of the unsweetened‑tea segment, illustrating how channel reach and data‑driven digitalization now outweigh sheer SKU volume in a stock‑limited market.

Channel StrategyCompetitive LandscapeFMCG
0 likes · 13 min read
Why Suntory’s 30 New Products Lost Ground to Dongfang Shuye in the Saturated FMCG Market
Digital Planet
Digital Planet
Apr 18, 2026 · Industry Insights

What Fuels the 2025 Food & Beverage Market Surge? Key Trends and Data Insights

The 2025 Chinese food and beverage market expanded to 593.7 billion CNY with simultaneous volume and price growth, driven by health‑focused consumer preferences, high‑protein snack demand, and functional beverage innovation, illustrating how data now guides product strategy across the industry.

2025 ForecastFood & BeverageIndustry Analysis
0 likes · 6 min read
What Fuels the 2025 Food & Beverage Market Surge? Key Trends and Data Insights
Digital Planet
Digital Planet
Apr 9, 2026 · Industry Insights

How Jin Jiu Turned User‑Generated Content into a Competitive Edge with Five‑Code Digitalization

Jin Jiu’s 57th episode of its “Jin Wu Zhi Jing” brand IP demonstrates how a full‑chain digital foundation and five‑code integration enable the liquor maker to hand over narrative control to consumers, turning user‑generated content into measurable growth and reshaping the Chinese spirits industry’s competitive logic from channel dominance to user‑value competition.

Brand StrategyFMCGconsumer insights
0 likes · 17 min read
How Jin Jiu Turned User‑Generated Content into a Competitive Edge with Five‑Code Digitalization
JD Retail Technology
JD Retail Technology
Mar 31, 2022 · Industry Insights

How Data‑Driven Omni‑Channel Marketing Can Revive Offline ROI

The article analyzes the shortcomings of traditional offline advertising, proposes a data‑empowered omni‑channel marketing model that combines online consumer signals with spatial POI data, demonstrates its application with a case study, and outlines direct and indirect metrics for evaluating campaign effectiveness.

Data AnalyticsMarketing ROIOffline Advertising
0 likes · 15 min read
How Data‑Driven Omni‑Channel Marketing Can Revive Offline ROI