The 2025 Chinese food and beverage market expanded to 593.7 billion CNY with simultaneous volume and price growth, driven by health‑focused consumer preferences, high‑protein snack demand, and functional beverage innovation, illustrating how data now guides product strategy across the industry.
Jin Jiu’s 57th episode of its “Jin Wu Zhi Jing” brand IP demonstrates how a full‑chain digital foundation and five‑code integration enable the liquor maker to hand over narrative control to consumers, turning user‑generated content into measurable growth and reshaping the Chinese spirits industry’s competitive logic from channel dominance to user‑value competition.
The article analyzes the shortcomings of traditional offline advertising, proposes a data‑empowered omni‑channel marketing model that combines online consumer signals with spatial POI data, demonstrates its application with a case study, and outlines direct and indirect metrics for evaluating campaign effectiveness.
