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Digital Planet
Digital Planet
Apr 25, 2026 · Industry Insights

From Deep Distribution to Full‑Domain Fan Sales: A Marketing Paradigm Shift for FMCG in the Shrinking‑Volume Era

The article analyzes how China’s fast‑moving consumer goods market has moved from an incremental growth phase to a stock‑competition phase, exposing the structural flaws of deep distribution and proposing a full‑domain fan‑sales model—centered on users, digital foundations, and ecosystem collaboration—to achieve sustainable growth.

FMCGconsumer trendsdeep distribution
0 likes · 42 min read
From Deep Distribution to Full‑Domain Fan Sales: A Marketing Paradigm Shift for FMCG in the Shrinking‑Volume Era
Digital Planet
Digital Planet
Apr 23, 2026 · Industry Insights

How Baijiu Brands Are Winning by Shifting from Big to Small Scenarios

The Chinese baijiu industry is moving from a channel‑centric, large‑event model to a consumer‑centric, small‑scenario strategy, driven by digital infrastructure, changing demographics, and a focus on everyday micro‑drinking experiences, reshaping product‑consumer connections and creating new growth opportunities.

Baijiuconsumer trendsdigital transformation
0 likes · 11 min read
How Baijiu Brands Are Winning by Shifting from Big to Small Scenarios
Digital Planet
Digital Planet
Apr 1, 2026 · Industry Insights

Why Consumer Spending Is Shifting From Broad Growth to Concentrated Recovery

The post‑pandemic market shows a paradox of overall sales warming while individual retailers face tighter margins, as digital tools make price comparison easier, consumers become more selective, and purchasing power concentrates on well‑known brands, turning recovery into a focused, data‑driven process.

brand advantageconsumer trendsdigitalization
0 likes · 8 min read
Why Consumer Spending Is Shifting From Broad Growth to Concentrated Recovery
AI Info Trend
AI Info Trend
Dec 15, 2025 · Industry Insights

What Post‑Pandemic Consumer Shifts Reveal: 5 Key Trends Shaping 2025

A McKinsey study of 18 countries and over 25,000 consumers uncovers five post‑pandemic trends—more solo online time, distrust of social media, Gen Z’s splurge habits, rising love for local brands, and a new value equation—offering actionable insights for brands navigating 2025.

AI in marketingGen Zconsumer trends
0 likes · 8 min read
What Post‑Pandemic Consumer Shifts Reveal: 5 Key Trends Shaping 2025