customer journey

DataFunTalk

Jan 5, 2024 · Product Management

Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House

This presentation by SaaS growth expert Tian Yuan outlines a systematic B2B product growth framework—including the concepts of a Growth House and Brand House—detailing underlying growth logic, models, customer journey mapping, value exchange, and real-world case studies to help product managers identify new growth opportunities in mature markets.

B2B growthBrand BuildingCase Study

0 likes · 14 min read

DataFunSummit

Nov 26, 2023 · Product Management

Building Systematic Growth Frameworks for B2B Products: Growth House and Brand House

The article presents a comprehensive B2B product growth methodology that introduces the concepts of a Growth House and Brand House, explains underlying growth logic, outlines various growth drivers and models, and illustrates the approach with real‑world case studies and practical recommendations for product managers.

B2B growthGrowth Frameworkcustomer journey

0 likes · 13 min read

Qunhe Technology User Experience Design

Dec 10, 2021 · Product Management

How to Understand and Engage B2B Users: Practical Design Strategies

This article explains how designers can identify, research, and interact with B2B users—covering user roles, decision chains, acquisition vs. renewal, contact timing and channels, interview methods, user maintenance, benchmark customers, and common pitfalls—to create more effective enterprise products.

B2B designUser Researchcustomer journey

0 likes · 16 min read

How to Understand and Engage B2B Users: Practical Design Strategies

DevOps

Mar 4, 2021 · Product Management

Understanding the Customer Journey in Internet Consumer Finance

The article explains how digital transformation reshapes the customer journey in consumer finance, highlighting its definition, four key capabilities—automation, personalization, contextual interaction, and journey innovation—and outlining stages from acquisition to advocacy to guide firms in building comprehensive, data‑driven experiences.

AutomationConsumer FinanceDigital Transformation

0 likes · 10 min read

Understanding the Customer Journey in Internet Consumer Finance