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21CTO
21CTO
Sep 22, 2015 · Product Management

Why Shifting from Customers to Users Is Crucial for Digital Transformation

The article explains that traditional businesses focused solely on customers cannot successfully transition to the internet era, because true digital success requires treating users—who may not pay but engage continuously—as the core of product strategy, leading to sustainable business models.

Business ModelDigital Transformationcustomer vs user
0 likes · 10 min read
Why Shifting from Customers to Users Is Crucial for Digital Transformation
21CTO
21CTO
Aug 21, 2015 · Product Management

Why a User‑First Mindset Beats Traditional Customer Models in the Internet Age

The article explains how internet companies must shift from a traditional customer‑centric approach to a user‑first strategy, emphasizing massive user bases, free services, and exceptional experience as the foundation for sustainable business value and long‑term growth.

User experiencecustomer vs userfree services
0 likes · 7 min read
Why a User‑First Mindset Beats Traditional Customer Models in the Internet Age