A McKinsey study of 18 countries and over 25,000 consumers uncovers five post‑pandemic trends—more solo online time, distrust of social media, Gen Z’s splurge habits, rising love for local brands, and a new value equation—offering actionable insights for brands navigating 2025.
Exploring how AI reshapes brand-consumer interaction, this article examines Generation Z's cultural preferences and showcases three real-world cases—The North Face, McDonald's, and Wei Long—demonstrating AI-driven meme marketing that blends personalization, cultural trends, and immersive storytelling to boost engagement.
This article examines the evolving Chinese gaming market, consumer confidence trends, and the psychological and motivational factors that drive players—especially Gen‑Z—to spend money on games, offering insights into pricing strategies, player segmentation, and industry challenges.
This case study details how the Wonder app leveraged deep Gen‑Z user research, a dual‑mode interface framework, and a youthful visual language to create a personalized, multi‑scenario experience that balances efficiency and entertainment while guiding future design practice.
This article analyzes the consumption habits of China’s Gen Z, identifies their preferences for personalized, story‑driven brands, and proposes design, branding, and marketing improvements—such as visual noise reduction, flow optimization, brand‑color revamp, and systematic promotion tactics—to help JD Supermarket win the emerging youth market.
This article explores how user empathy and face‑detection technology guided the design of photo‑editing and sticker features in the “LaoXiangShuo” module of the Ganji app, targeting post‑90s users with tailored visual and textual enhancements.
