How 1688 Reinvented E‑commerce Search with AI‑Powered Generative Retrieval
This article details Alibaba’s 1688 platform’s shift from traditional e‑commerce search to AI‑driven generative retrieval, covering the AI Deep Search 1.0 and 2.0 cascaded frameworks, multimodal capabilities, an end‑to‑end “model‑as‑search‑engine” approach, experimental results, challenges, and future directions.
