label sparsity

IEG Growth Platform Technology Team

Nov 28, 2022 · Artificial Intelligence

Bidden-MarfNet: Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction

This paper presents Bidden-MarfNet, a novel architecture that explicitly encodes feature‑missing information and dynamically re‑weights samples to address feature missingness and label sparsity in user‑level LTV prediction for advertising, demonstrating superior performance over existing methods through extensive experiments.