One4All: A Scalable Multi‑Task Generative Recommendation Framework for CPS Advertising
The paper introduces One4All, a scalable multi‑task generative recommendation framework for CPS advertising that combines few‑shot intent prompting, a Rewards‑in‑Context multi‑objective optimization, and an online model‑selection strategy, delivering 2‑3× offline HitRate/NDCG gains and notable online CTR, CVR, and commission improvements.